About Page

About Us

HOOR was born from a deep belief in the power of Arab healing and beauty heritage.
Our journey began with a rare and precious stone "Al-Athmad " which, for centuries, has been intertwined with Arab identity, symbolizing purity, beauty, and protection.

Our journey began with a vision

Kohl made from Al-Athmad was never just a passing ornament — it was a sacred ritual, passed down from grandmothers to mothers to daughters, symbolizing authenticity and pride.

We chose the name “HOOR” because it reflects the true essence of Arab beauty: wide, captivating eyes, a clear gaze, and luminous femininity. It embodies what Al-Athmad brings to the eyes - a timeless, effortless beauty that needs no embellishment.

100% laboratory tested

All products are carefully lab tested with international standards

not tested on animals

All products sold on the market are committed to not testing on animals

natural ingredients

Produced entirely from natural ingredients, safe for all skin type

100% paraben free

100% paraben free to limit irritation to the most sensitive skin

HOOR is not just a beauty brand it’s a revival of sacred beauty rituals, a bridge between heritage and modernity

and a therapeutic journey for every woman who sees her beauty as identity, legacy, and message.

We didn’t delay introducing Al-Athmad because it was of lesser value we delayed it because it is priceless. We waited, researched, and perfected every detail to present it in a form worthy of its legacy: purified, refined, and elevated to modern standards, yet deeply rooted in its ancient spirit.

Through HOOR, the world will witness Arab beauty through a new lens: authentic, pure, and proudly connected to its roots.

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A Legacy of Beauty, Reimagined for Today

Mission & Vission

At HOOR, our mission is to redefine beauty by honoring the past while embracing the future. Inspired by the timeless tradition of Arabian Kohl, we’ve reimagined eye makeup through modern innovation creating products that combine bold performance with ethical, skin-safe formulas.

We believe beauty should empower. Every stroke of HOOR Mascara or Eyeliner is more than makeup it’s confidence, heritage, and artistry expressed in its purest form. Our vision is to celebrate the power of the gaze, offering women everywhere tools that enhance their natural beauty while respecting their health and values.

Our Impact

We are more than a cosmetics brand—we are a movement to empower women. HOOR champions cruelty-free beauty, sustainable practices, and a commitment to authenticity.

By blending heritage with innovation, we’re building a brand that not only elevates eyes but also uplifts communities and inspires confidence worldwide.

Through collaborations with creators, makeup artists, and women-led initiatives, HOOR is helping shape a beauty culture that is ethical, inclusive, and timeless.

Every purchase supports our mission to create products that are as meaningful as they are beautiful.